Product image guidelines

Supplying quality imagery will help customers make up their mind about your product. Showing it professionally is also known to increase sales.

Products with low-quality images may be un-approved until images are improved. We reserve the right to make any necessary adjustments to product images uploaded to the site in order to optimise user experience, website performance and SEO.

We’ve supplied requirements to help you succeed and put your best foot forward on Buy Britain:

Featured / main product images:

  • Main / featured images must have a plain background (or must be photographed on a simple background which focuses the image on the product). For best visual results on most products we recommend using a white background.
  • Main images must be photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks or inset images.
  • Women’s and Men’s Clothing main images should be photographed on a model.

General Image standards:

  • Images must accurately represent the product and only show the product that is for sale.
  • The product and all its features must be clearly visible.
  • Images must match the product title.
  • Images must not contain nudity or be sexually suggestive.
  • All Kids & Baby Clothing images should be photographed flat (off-model).
  • Product images should not be Blurry, pixelated or have jagged edges
  • Product images should not contain excessive graphics / non-photographic imagery
  • Images should not give a false impression of the products benefits, features and inclusions. For example images shouldn’t show other items which are not included in the price in a misleading way.
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