About Buy Britain

Shop Local Products – Made in the UK

As featured in…

Why it’s great to shop local when you can

It’s not always easy to shop local. That’s why we created Buy Britain: to make it easier to buy a wider range of products that are made in Britain.
But what’s the benefit?


Shopping local can be more sustainable in a number of ways; reducing the miles goods are transported or using more sustainably sourced materials.

Local Jobs & Skills 

Products made in the UK support local jobs with fairer wages and working conditions. They also boost skills around the country, often creating apprenticeships for young people.

Design & Quality

Although we Brits often like to talk ourselves down, made-in-Britain products are known around the world for their design and craftsmanship. Let’s support that continued innovation.

Local Economy & Taxes

If money is spent locally then a much greater proportion of it recirculates in the local economy. This includes a greater proportion of taxes being paid at home to support local services.

Variety & Discovery

Variety is the spice of life! Shopping local, wherever you are in the world, helps to keep products and services vibrant and innovative, rather than mass-produced and homogenised.

Local Customer Service

More and more local business will also provide customer service from real people (not robots) in the UK. So if you ever have questions about the products, you can get answers directly from the maker.

What is Buy Britain?

Buy Britain makes it easy to shop local online for products that are made in Britain.

We are the largest shoppable marketplace for locally-made products in the UK*, connecting you with amazing businesses from around the country. 

Buy Britain is itself locally-made! As a UK-based technology business, we’re committed to doing innovative work right here and also paying our taxes in the UK. 

*that we know of!

Buy Britain – For Buyers

Offering a wide range of made-in-the-UK products in one easy-to-search website, we’ve something for everyone. Just take a look at some of our reviews:

I got prompt and reliable service. Nice company to deal with, can thoroughly recommend Buy Britain.

— Charles, East Sussex

High quality is something I always get with Buy Britain with free postage a big bonus! I would thoroughly recommend to anyone.

— Malachy, Northern Ireland

Buy Britain – For Sellers

With some of the lowest fees on the market and zero upfront cost to list with us, we’re here not only to help you sell your products, but we listen carefully and really do go the extra mile to support our sellers.

I’d just like to thank you for the support you have given me this year. I’ve really enjoyed selling on the site and am looking forward to more challenges in 2022!

— Blue Flame Silver

For my customers I wanted the best website experience. After a lot of research I went with Buy Britain. This site is authentic and super easy to use.

— Green Eye Gallery

What do we mean by “Made in Britain”?

It’s worth saying up front that there’s no 100% watertight definition of “Made in Britain”. For some products it’s clear cut, but for others it’s less so.

We try hard to take a fair, balanced approach and not to overcomplicate things. 

For Buy Britain, to qualify as British-made, products must either…

  1. Be wholly produced, manufactured, or assembled within the UK; or 
  2. Have been significantly changed through a treatment or process within the UK

…and, the Seller must be based in and selling from the UK.

The Buy Britain Team

We are a small and dedicated team who love technology and are excited about developing an alternative online shopping experience

Michael Oszmann
Founder / CEO

Sam Whatley
Co-Founder / COO & CTO

André Oszmann
Co-Founder / Advisor

More ways to get involved

Of course we’d love for you to get involved by shopping local when you can, or by signing up your brand to sell with us. But there are more ways to get involved:

We post regularly across all the major social media channels. Follow us on your favourites and join the discussion.

Tell us about a made in Britain brand you would like to see on Buy Britain, or let us know about a feature you would like to see on the website.

If you would like to be rewarded for helping to promote our local, made in Britain products, then apply for our affiliate program.

If you are interested in discussing anything else with us (e.g. Press Enquiries, Partnerships), then get in touch.

Item added to cart.
0 items - £0.00